Local mindset and behaviour development for competitive community-based tourism by increasing digital and green competences of tourism labour force in offbeat destinations

Project duration: 1. 11. 2021 – 31. 10. 2023
Programme: Erasmus+
Lead partner: KDRIÜ – Central Transdanubian Regional Innovation Agency, Madžarska
Partner countries: Ireland, Hungary, Italy, Lithuania  and Slovenia

Due to its economic and employment potential and its important social and environmental impacts, the tourism sector has an important and growing role to play in the EU’s economic performance. Also due to the changed situation in the tourist markets, some new directions have emerged recently. In parallel with the growing role of short domestic trips, off-beat tourism destinations have also become more important compared to mass tourism destinations. Among the wide range of destinations in European countries, those located in more hidden, rural areas are playing an increasing role. These have huge potential for the development of various types of tourism, such as agritourism, ecotourism, geotourism and rural tourism, which are a good basis for the development of local communities and the environment, while supporting climate-neutral tourism.

According to the preliminary analysis carried out in the preparation phase of the RE-CONNECT project, tourism hosts, contractors and providers and their support organizations do not have the appropriate competencies and skills to develop and upgrade their offer according to the circular economy in tourism.

In order to successfully meet these challenges, the RE-CONNECT project aims to accelerate the development of competencies of tourism staff in remote tourist destinations by implementing a greener and more digital approach and ensuring sustainable tourism in line with the circular tourism approach. The aim of the project is to spread green and digital solutions in off-beat tourism destinations, promote economic potential in rural areas, develop competitive tourism and increase digital and sustainable competencies of tourism staff in rural areas.

As part of the project, a circular tourism collaborative hub will be developed for local tourism staff to share their experiences, challenges and best work practices in a common network. With a wide range of trainings for tourism hosts, contractors, providers and their support organizations, the project will stimulate economic potential in rural areasencourage the development of competitive tourism and increase digital and sustainable competencies of rural tourism staff.



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