Quality seal

Since 2016, we have been awarding quality handicrafts, produce and food products from the Heart of Slovenia region with the Quality Label. From 2023, the label will also be awarded to guided (tourist) experiences. The special label – the Heart of Quality – on products and services represents an added value that builds lasting consumer trust in our products and experiences. The quality label makes it easier for consumers to buy by ensuring that the product or service they are looking for is of the highest quality. The brand also conveys that a particular product comes from the Heart of Slovenia region.

The right to use the collective trademark Heart of Slovenia is open to applicants from the municipalities of Dol pri Ljubljani, Kamnik, Litija, Lukovica, Mengeš, Moravče, Šmartno pri Litiji.

Five evaluations have taken place so far: on 26 April 2016, 15 June 2018, 5 April 2019, 15 October 2020 and 15 October 2021. A sixth evaluation took place on 13 October 2023 and 3 November 2023.

The panel of experts that decides on the award of the quality certificate is made up of different experts, who are involved according to the category of assessment. It is composed of:

  • renowned chef and culinary innovator Franc Jezeršek,
  • nationally renowned food sensory evaluator Mag. Marlena Skvarča,
  • Dr Janez Bogataj, renowned ethnologist and President of the Handicraft Commission,
  • Director of the Tourist Board mag. Ilona Stermecki,
  • Dunja Koren, Director of MPIK, Project Management and Consultancy,
  • Dr Tanja Lešnik Štuhec, Tourism and Hospitality Planning Consultant,
  • designer Matej Zupančič.

So far, the panel has granted the right to use the trademark to 338 food and handicraft products, from 69 suppliers.

The certificates were awarded at ceremonies held on 27 May 2016 at Bogenšperk Castle, 30 August 2018 at Mekinje Monastery, 17 June 2019 at the Erberg Pavilions in Dol near Ljubljana, 29 August 2020 at Tuštanj Castle in Zgornje Tuštanj near Moravče, and 10 May 2021 at the Litija City Museum.The award ceremony for the sixth evaluation took place at Mekinje Monastery on 7 December 2023.


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